Our Story

An expert-curated range of skincare and make-up brands, chosen by a professional makeup artist with over 30 years in the beauty business.
A select range of UK cruelty-free brands that bring you high-performance beauty essentials that are kind to your skin, kind to animals, and designed to elevate your everyday routine with professional results.

 

My name is Louise, and I've been a make-up artist for over three decades, with experience in film, TV and fashion.

The Caring Beauty Co came about from my desire to make my pro-kit cruelty-free and more eco and ethically conscious.

 I didn't always find brands that worked well enough professionally for me amongst the many on the market, so when I did, I decided it was time to share. I'm beginning with three brands, and as The Caring Beauty Co grows, I'll be able to offer you many more ethical and cruelty-free products.

What we offer

• Organic skincare. Pure ingredients to nourish and prep your skin.
• Professional vegan cosmetics. Rich colours and long-lasting formulas.
• Professional beauty tools. Created by an expert MUA, chosen by us to give you the best brushes.
• Expert tips. On-hand help so you can use every product like a pro, choosing the right formulas and colours to achieve the best results.

Our promise

• Professionally curated. Hand-picked by a working professional makeup artist for real results.
• 100% cruelty-free. Never tested on animals.
• Vegan.
• Proudly created in the UK.
• Ethically driven.